- Published on Tuesday, 03 August 2021 15:10
- Hits: 193
We are looking to Far East, with our Tuscan style.
This operation is an agreement between the famous Chinese portal Alibaba.com and ICE / ITA or the Agency for the promotion abroad and the internationalization of Italian companies, aimed at helping companies in certain sectors to open up to new markets. The tender we participated in, gave the possibility to a limited number of companies to be selected to become part of the Alibaba portal, the famous Chinese shop window, where our winery is accredited as a supplier.
Through this portal we are able to get in touch with buyers from foreign countries (not only Chinese but from all over the world) who contact us through the platform to receive information or buy our wines.
Online portals have become a strategic sales tool and since tradition and innovation go hand in hand within our walls, we decided to open up to this new opportunity.
Another investment aimed at exporting the winery is linked to Wine to Asia China (https://www.vinitaly.com/it/eventi-internazionali/Wine-to-Asia-china/), confirmed in August where we will be present through one of our historical partners who has a branch in China, whic will present a customized product line of total production of the Cantina dei Vini Tipici Aretini and some of our best-selling wines.
Our winery is pushing a lot towards the East, where it has met the taste of the public and the global goal is in any case, to reach foreign markets as much as possible using both classic (fair) and more innovative (online) promotional means.
- Published on Tuesday, 11 May 2021 15:49
- Hits: 188
We have been exporting our wine to Russia successfully since 2010.
In analyzing some market data, according to estimates, the growth of market volume and average annual consumption of wines in Russia in the period 2020-2021 will be about 2.5% per year.
Historical data are a positive basis from which to start, for Italy. Wine imports in Russia have grown by 388%, rising in just over a decade from 267 million euros in 2003 to 1.038 billion in 2019.
More recent data confirm that, despite the pandemic, the Russian market has remained interesting and dynamic and that in the 1st half of 2020 Italy has always been the leader among the supplier countries of the Russian Federation, with €101.7 million of export turnover and a market share of 27.27%, with peaks of 60.13% for the sparkling wine sector.
Russian consumers prefer red wine (50%); sparkling wines represent 25% of the market and white wines about 20%. As far as the price ranges are concerned, over 50% of the Russian market is occupied by wines of average price; wines of the "economic" category represent nearly 40% and premium wines, although growing, represent the lowest share.
The success of our country is confirmed by a progressive strengthening of the image of the "Italian brand" and ours is certainly enclosed in the brand "Tuscany", one of the most desired regions in the world. Italian wines are appreciated by Russian people; the offer is wide and excellent; the brands are well known and the wine is perceived as a pleasure and one of the elements of our “Italian style”.
2020 of Cantina dei Vini Tipici dell'Aretino closed with a +10% compared to 2019 (clearly above average), bringing the export to Russia at 300,000 bottles a year, despite the appreciation of the ruble and the challenging situation at international level. The Russian market has become more competitive and more difficult, with a decline in wine purchases globally, due to both financial economic situation and taxation; taking into consideration, however, the long-standing relationships and the great confidence built with our partners, we look positively at 2021.
The wines of the winery are already in several supermarket chains such as Auchan, Azbuka Vkusa and Hyperglobus and the top sellers of our range in this great country are: Chianti DOCG, Chianti DOCG Riserva and IGT Tuscan Red and White.
A special thanks goes to all our distributors such as Mistralalko, Bravo-Trade, Premiervin, Dionis Penza and Yupiter Irkutsk who have chosen our winery, our wines and our territory for years.
Data sourceas: Wine Meridian, Federvini, I Numeri del Vino
- Published on Tuesday, 11 May 2021 12:30
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Our Export Markets: Novelties and Confirmations.
With great satisfaction we have reconfirmed all trading relationships with Russia, Japan, Canada, USA, Germany, Poland, China and Vietnam, and during the last few months we have opened new relations and sent our wines to Australia, Taiwan, Singapore and Korea.
Moreover, our new reference Chianti Bio has arrived in Japan which is a country known to be very sensitive to eco-friendly productions.
Despite the difficult moment we are living in, excellent quality-price ratio, historical authenticity, sustainability and commercial soundness are the levers that enable us to resist and to reach positive results.
Our company has got three best selling products abroad: Tuskanone (demisec), a “supertuscan” style wine obtained from 75% Sangiovese and 25% Petit Verdot, Ancellotta, Cabernet and Merlot grapes, all of them produced in the vinyards of the company; it is an important, smooth, fruity wine with elegant hints of wood; Chianti Riserva a classic wine of Tuscany and Chianti Bio, which meets the taste of our clients, combining respect for environment and health with great drinkability.
In 2020 the export revenue reached only 15% of the total revenue of the company; taking into consideration the new markets we were able to reach, we think we’ll be able to exceed this limit in 2021.
We are looking for new importers for the following countries: Denmark, Sweden, Finland, Norway, USA, Germany, Asia. Contact email@example.com.
- Published on Tuesday, 17 June 2014 09:56
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Today in China who buys wine is always more then those who drink it. "Consumers 'active', which if properly involved, can be operated by word of mouth and open up new consumer preferences, thus new market space. A market that lived until very recently as a potential Eldorado - with double-digit growth, important investments and opportunity can not miss - but today you can define stalled. And victim in a greater extent, are absolutely the French: export data from Bordeaux in the first quarter of 2014 indicate that the shipments were down 20% in volume and in value by 22%, we have defined it a real Waterloo.
So we are at the end of the French dominance? "Consumers are beginning to be interested in other wine - said Don St. Pierre, chairman of ASC Fine Wines (import company) -. France remains the point of reference but widen the spaces of Italy, Spain, Germany, USA and Australia. Also because today more and more buyers are those who drink wine; first, however, in the pre austerity, is especially fine wine bought as a gift in the wine business. "
An example? The Italian wines, which according to Dixon Yuan, CEO of yesmywine.com, online sales portal that speaks directly to the end consumer, "are those who are growing more in our sales." Differently St. Pierre admitted some difficulty in selling the wine at the Italian restaurant, the most conservative and afraid to put our wine labels in Chinese restaurants, where instead come to easily the French and the New World. "It 'spread - according to the chairman of ASC - the belief that Italian wine is well matched to the only Italian food and then remains confined to the Italian restaurant which although important is still limited."
"We - confirmed Judy Chan, CEO of Grace Vineyards, Chinese Winery - invite people more active on social networks at the wine dinner events that we think work very well. It 's a way not only to explain the wine, but to create a closer relationship and trust with the consumer, which in turn becomes a true brand ambassador."
Then widen preferences "color": "In 3/5 - said Yuan - will increase the consumption of white wine. At the moment wines like Prosecco, cheaper and more sweet, starting to be popular. "Almost paradoxically, it seems that the growing success of the whites is also linked to less fear on the part of consumers to find among these fake wines, a bit 'as if to say - told Judy Chan - "white wines do not drink and therefore it is no unlikely to be falsified. "
Although the issue of "fake" more than a problem seems to be a sort of "urban legend": "The fake wine - said Tam of Christie's - it's so grossly counterfeit that is easy to find. False copyright - few - come mostly from Europe and the U.S.. "But consumers to buy needs to have confidence. In the brand and the store. "Private labels cause confusion in the consumer - has given St. Pierre - because they are perceived as labels created 'just for China'. Brand not supported by true stories and real, not false but certainly fictitious and invented. "
To change in China, however, is also the same organization and structure of the market. From a sort of "selection" as part of the import companies. "We have moved quickly from 10 000 to about 4000 Importers - said St. Pierre - but the cleanliness of the market for many amateur actors and non-professional is a good, although at this time means less sales. Many then sold almost exclusively to government administrations and now found themselves with a reduced turnover. "
"Logistics is much improved - added Yuan - with transport and deliveries even in the most remote zones; as it has modernized the system of payments in favor of credit cards and online payments instead of marking that up to 5 years ago was the most popular. "At the same time, is improving local production. "The perception of Chinese wine is still low profile, especially overseas - said Chan - but the supply chain is professionalizing and acquiring more and more powers."
- Published on Monday, 10 February 2014 10:17
- Hits: 2017
The 2013 will be remembered like the middle year between the rampant China in the early 2000s and the reflective China ahead of us over the coming decades? Maybe is early to say it, but there is an important fact: the importation for the first time in thirteen years have stopped, rather have come back. If this thing doesn't worry for the volume, because the high loss is done in bulk wine (-30%), on the value otherwise some consideration should be made. The total have stopped the run at 1,6 thousand milion dollar, that is the 2% less in 2012. Th bulk wine do -25%, but we have a values really meager, while that which raises some concern is the bottle, practically nailed on the values of the past year: € 1.4 billion, up 0.5% poor.
This was the performance of a mature market such as the UK or Germany, we could even rejoice, as well as in the period of recession. But here we are talking about the market in which all (except for rare exceptions) look with hope, what we had become accustomed to double-digit increase.
On what might have happened we can make some assumptions . Surely it is time that a certain fatigue in the market had been recorded : still wine warehouses of importers, and we're not talking about some container . Importers and improvised failed. Then the austerity measures imposed by the new president , who is making a clean sweep of luxurious habits of the public administration , which is not really a detail if you count that between the army and officials we can put together a country in the country. It is no coincidence that the biggest blow to have taken the French, whose -10% on the invoiced knows of Waterloo in these parts. Other countries instead they're doing much better, some also grow well, such as Chile and Spain, which have in common the lowest price for category bottle. These days, a factor that helps a lot. For Italy , the export is double-sided : a stability in terms of volume is making good progress with the counterpart values (+15%) , with the average price above $ 4.50 per liter (+14 % ) . We remain fifth in the overall rankings , behind Spain and Chile , in a trio that moves in the range of $ 90 million in value.
But where the Chinese market is experiencing a new gold vein seems to be the sparkling wine. Of course, the values are still amateur market (less than U.S. $ 70 million), but still is a sector in which Italy is coming on well, thanks to the appeal of products such as Prosecco, which have to arrive breathless and mass so far. In the graph, the growth of the main supplying countries in value, with the sharp decline in France (-10% in 2013), and progression sprinter from Italy, which has doubled the supplies within 12 months ($ 14 million , 3.8 million liters).
[Source: elaborazioni Corriere Vinicolo su dati Dogane cinesi]