Published on Tuesday, 11 May 2021 15:49
We have been exporting our wine to Russia successfully since 2010.
Our history on the Russian market goes back a few years ago. It was 2010 when our Director Gianni Iseppi, assisted by an Italian freelancer on the spot, Mirco Caretti, arrived in Russia, presenting the wines of the winery to some of the most popular and prestigious retail chains in the country and to some distributors.
In analyzing some market data, according to estimates, the growth of market volume and average annual consumption of wines in Russia in the period 2020-2021 will be about 2.5% per year.
Historical data are a positive basis from which to start, for Italy. Wine imports in Russia have grown by 388%, rising in just over a decade from 267 million euros in 2003 to 1.038 billion in 2019.
More recent data confirm that, despite the pandemic, the Russian market has remained interesting and dynamic and that in the 1st half of 2020 Italy has always been the leader among the supplier countries of the Russian Federation, with €101.7 million of export turnover and a market share of 27.27%, with peaks of 60.13% for the sparkling wine sector.
Russian consumers prefer red wine (50%); sparkling wines represent 25% of the market and white wines about 20%. As far as the price ranges are concerned, over 50% of the Russian market is occupied by wines of average price; wines of the "economic" category represent nearly 40% and premium wines, although growing, represent the lowest share.
The success of our country is confirmed by a progressive strengthening of the image of the "Italian brand" and ours is certainly enclosed in the brand "Tuscany", one of the most desired regions in the world. Italian wines are appreciated by Russian people; the offer is wide and excellent; the brands are well known and the wine is perceived as a pleasure and one of the elements of our “Italian style”.
2020 of Cantina dei Vini Tipici dell'Aretino closed with a +10% compared to 2019 (clearly above average), bringing the export to Russia at 300,000 bottles a year, despite the appreciation of the ruble and the challenging situation at international level. The Russian market has become more competitive and more difficult, with a decline in wine purchases globally, due to both financial economic situation and taxation; taking into consideration, however, the long-standing relationships and the great confidence built with our partners, we look positively at 2021.
The wines of the winery are already in several supermarket chains such as Auchan, Azbuka Vkusa and Hyperglobus and the top sellers of our range in this great country are: Chianti DOCG, Chianti DOCG Riserva and IGT Tuscan Red and White.
A special thanks goes to all our distributors such as Mistralalko, Bravo-Trade, Premiervin, Dionis Penza and Yupiter Irkutsk who have chosen our winery, our wines and our territory for years.
Data sourceas: Wine Meridian, Federvini, I Numeri del Vino