- Published on Monday, 22 September 2014 12:18
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For the third year in a row we were back at the fair in Guiyang "The 4th Alcoholic Beverage Expo 2014".
This year too the results were more than satisfactory which is a source of pride for the winery and all his staff for the work,since 2 years now, is carried out. It 's nice to see that people who visit the fair every year, increasingly recognize our staff and, each time, with signs of approval tasted all the wines in our collection.
A sign more and more marked and indelible as Cantina dei Vini Tipici dell'Aretino are starting to make known in a city booming like that of Guiyang. Special thanks to all the organizers of the event to support and willingness in the four-day event. The following summary pictures of the event ...
- Published on Tuesday, 17 June 2014 09:56
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Today in China who buys wine is always more then those who drink it. "Consumers 'active', which if properly involved, can be operated by word of mouth and open up new consumer preferences, thus new market space. A market that lived until very recently as a potential Eldorado - with double-digit growth, important investments and opportunity can not miss - but today you can define stalled. And victim in a greater extent, are absolutely the French: export data from Bordeaux in the first quarter of 2014 indicate that the shipments were down 20% in volume and in value by 22%, we have defined it a real Waterloo.
So we are at the end of the French dominance? "Consumers are beginning to be interested in other wine - said Don St. Pierre, chairman of ASC Fine Wines (import company) -. France remains the point of reference but widen the spaces of Italy, Spain, Germany, USA and Australia. Also because today more and more buyers are those who drink wine; first, however, in the pre austerity, is especially fine wine bought as a gift in the wine business. "
An example? The Italian wines, which according to Dixon Yuan, CEO of yesmywine.com, online sales portal that speaks directly to the end consumer, "are those who are growing more in our sales." Differently St. Pierre admitted some difficulty in selling the wine at the Italian restaurant, the most conservative and afraid to put our wine labels in Chinese restaurants, where instead come to easily the French and the New World. "It 'spread - according to the chairman of ASC - the belief that Italian wine is well matched to the only Italian food and then remains confined to the Italian restaurant which although important is still limited."
"We - confirmed Judy Chan, CEO of Grace Vineyards, Chinese Winery - invite people more active on social networks at the wine dinner events that we think work very well. It 's a way not only to explain the wine, but to create a closer relationship and trust with the consumer, which in turn becomes a true brand ambassador."
Then widen preferences "color": "In 3/5 - said Yuan - will increase the consumption of white wine. At the moment wines like Prosecco, cheaper and more sweet, starting to be popular. "Almost paradoxically, it seems that the growing success of the whites is also linked to less fear on the part of consumers to find among these fake wines, a bit 'as if to say - told Judy Chan - "white wines do not drink and therefore it is no unlikely to be falsified. "
Although the issue of "fake" more than a problem seems to be a sort of "urban legend": "The fake wine - said Tam of Christie's - it's so grossly counterfeit that is easy to find. False copyright - few - come mostly from Europe and the U.S.. "But consumers to buy needs to have confidence. In the brand and the store. "Private labels cause confusion in the consumer - has given St. Pierre - because they are perceived as labels created 'just for China'. Brand not supported by true stories and real, not false but certainly fictitious and invented. "
To change in China, however, is also the same organization and structure of the market. From a sort of "selection" as part of the import companies. "We have moved quickly from 10 000 to about 4000 Importers - said St. Pierre - but the cleanliness of the market for many amateur actors and non-professional is a good, although at this time means less sales. Many then sold almost exclusively to government administrations and now found themselves with a reduced turnover. "
"Logistics is much improved - added Yuan - with transport and deliveries even in the most remote zones; as it has modernized the system of payments in favor of credit cards and online payments instead of marking that up to 5 years ago was the most popular. "At the same time, is improving local production. "The perception of Chinese wine is still low profile, especially overseas - said Chan - but the supply chain is professionalizing and acquiring more and more powers."
- Published on Saturday, 07 June 2014 09:51
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Cantina dei Vini Tipici dell'Aretino could not miss the appointment at Vinexpo Asia Pacific, one of the largest fairs in the wine industry in Asia.
We are proud to see the great results that we have had from this event, thanks to the synergy of the team, composed of our two export manager Luca and Andrea and our Chinese correspondent Robert. It is precisely the latter which we give our best thanks for his work at the exhibition and, more generally, for what it's doing for Cantina dei Vini Tipici dell'Aretino in China. In addition to this, thanks "mandatory" to all those who, given the opportunity, they came back to say hello and to all the visitors Wine Cellar Typical Aretino had the honor of meeting for the first time. It is thanks to everybody if our booth was never empty. Here are some pictures of the event ...
- Published on Friday, 06 June 2014 09:37
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Further confirmations in this new appointment in May, inaugurated the fair in Guangzhou which has been very interesting. The combination of the image of our brand "Terra Toscana" combined with the quality of its products was once again great. Even in this city, in the south of China, visitors were able to enjoy our wines. We thank all participants of this edition we have known or met again at our booth. A special thanks goes to Simon Leung appreciated for its availability. We propose some photos of the event ...
- Published on Monday, 14 April 2014 17:45
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The "Chengdu Food and Drink Fair" was the main event and the next one held at the "Kempinski International".
Fair impressive body especially for the size and amount of visitors that, in the 4-day event, attended. A large number of buyers who visited the stand of Cantina dei vini Tipici dell'Aretino appreciating the excellent quality of wines, as well the communication and marketing made around our brand TERRA TOSCANA.
A special thank goes to George and Queenie Leung who, within 2 days of the central events we have supported in the communication and marketing of our products.
We also thank our China Office Executive Director, Mr. Robert Deng who supported us in dealing with the numerous requests that were received from importers and distributors from all over China.