Sustainability and respect for the territory: this is how we are Green.

The 800 hectares managed by the winegrowers, who are members of our winery, are an important asset both for the individual winemakers and for the territory of the Province of Arezzo.

Our winegrowers work with expertise and passion, as they are aimed to leave to future generations a healthy environment. The viticultural heritage must remain still capable of producing quality, while respecting the environment.

Thanks to the applied protocols by our winery in collaboration with our specialized in viticulture agronomist, for years, every intervention in the vineyard has been aimed at bringing to the harvest only perfect grapes, for the production of typical and sound wines.

Our cooperative embraces and applies the word sustainability with a 360-degree approach.

Ours is an environmentally sustainable winery and this is demonstrated by the following concrete facts:

Some of our winegrowers are 100% BIO certified and the trend towards conversion has been positive for some years;

Our agronomist, through some climatic monitoring techniques, with 14 agrometeorological stations in the area, coordinates the work in the vineyard of all our 400 winemakers with quality objectives in respect of the environment;

Since 2000, our waters have been purified by a biological plant , in order to eliminate the impact of our oenological processes, on the area's aquifers;

More than 70% of our electricity used by our winery is self-produced and comes from our photovoltaic system.

For us, social sustainability is also a commitment.

More than 500 families get their financial support, totally or in part, from the collaboration with our cooperative and many of our workers have been with us for a few decades.

Each choice made wants to create well-being, for the winegrowers, for the employees and for the company itself. Thanks to a careful and at the same time dynamic approach, our winery realizes the complete financial and economic sustainability of each of its projects.

We have always sought and applied solutions that are respectful of man, the vineyard, tradition and the market. We have been in the world of wine for more than 50 years, and we are committed to creating additional opportunities, looking positively at the future of our territory.

We have been exporting our wine to Russia successfully since 2010.

Our history on the Russian market goes back a few years ago. It was 2010 when our Director Gianni Iseppi, assisted by an Italian freelancer on the spot, Mirco Caretti, arrived in Russia, presenting the wines of the winery to some of the most popular and prestigious retail chains in the country and to some distributors.

In analyzing some market data, according to estimates, the growth of market volume and average annual consumption of wines in Russia in the period 2020-2021 will be about 2.5% per year.

Historical data are a positive basis from which to start, for Italy. Wine imports in Russia have grown by 388%, rising in just over a decade from 267 million euros in 2003 to 1.038 billion in 2019.

More recent data confirm that, despite the pandemic, the Russian market has remained interesting and dynamic and that in the 1st half of 2020 Italy has always been the leader among the supplier countries of the Russian Federation, with €101.7 million of export turnover and a market share of 27.27%, with peaks of 60.13% for the sparkling wine sector.

Russian consumers prefer red wine (50%); sparkling wines represent 25% of the market and white wines about 20%. As far as the price ranges are concerned, over 50% of the Russian market is occupied by wines of average price; wines of the "economic" category represent nearly 40% and premium wines, although growing, represent the lowest share.

The success of our country is confirmed by a progressive strengthening of the image of the "Italian brand" and ours is certainly enclosed in the brand "Tuscany", one of the most desired regions in the world. Italian wines are appreciated by Russian people; the offer is wide and excellent; the brands are well known and the wine is perceived as a pleasure and one of the elements of our “Italian style”.

2020 of Cantina dei Vini Tipici dell'Aretino closed with a +10% compared to 2019 (clearly above average), bringing the export to Russia at 300,000 bottles a year, despite the appreciation of the ruble and the challenging situation at international level. The Russian market has become more competitive and more difficult, with a decline in wine purchases globally, due to both financial economic situation and taxation; taking into consideration, however, the long-standing relationships and the great confidence built with our partners, we look positively at 2021.

The wines of the winery are already in several supermarket chains such as Auchan, Azbuka Vkusa and Hyperglobus and the top sellers of our range in this great country are: Chianti DOCG, Chianti DOCG Riserva and IGT Tuscan Red and White.

A special thanks goes to all our distributors such as Mistralalko, Bravo-Trade, Premiervin, Dionis Penza and Yupiter Irkutsk who have chosen our winery, our wines and our territory for years.

Data sourceas: Wine Meridian, Federvini, I Numeri del Vino

Our Export Markets: Novelties and Confirmations.

We are renovating our commitment towards foreign markets also this year. 2020 was definitely a challenging year for any point of view and 2021 is testing us once again; our company, however, considering its perseverance, its quality of wines and its attention to local territories is assaulting export market with success.

With great satisfaction we have reconfirmed all trading relationships with Russia, Japan, Canada, USA, Germany, Poland, China and Vietnam, and during the last few months we have opened new relations and sent our wines to Australia, Taiwan, Singapore and Korea.

Moreover, our new reference Chianti Bio has arrived in Japan which is a country known to be very sensitive to eco-friendly productions.

Despite the difficult moment we are living in, excellent quality-price ratio, historical authenticity, sustainability and commercial soundness are the levers that enable us to resist and to reach positive results.

Our company has got three best selling products abroad: Tuskanone (demisec), a “supertuscan” style wine obtained from 75% Sangiovese and 25% Petit Verdot, Ancellotta, Cabernet and Merlot grapes, all of them produced in the vinyards of the company; it is an important, smooth, fruity wine with elegant hints of wood; Chianti Riserva a classic wine of Tuscany and Chianti Bio, which meets the taste of our clients, combining respect for environment and health with great drinkability.

In 2020 the export revenue reached only 15% of the total revenue of the company; taking into consideration the new markets we were able to reach, we think we’ll be able to exceed this limit in 2021.

We are looking for new importers for the following countries: Denmark, Sweden, Finland, Norway, USA, Germany, Asia. Contact export@vinitipiciar.it.